The Anchor Group is a premier concierge and advisory firm designed exclusively for elite athletes and high-stakes professionals who demand support at the highest level in their most critical moments. We operate as a trusted extension of our clients’ lives— managing complex personal and professional demands behind the scenes with precision, discretion, and care.
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Unwavering Support: Reliable service when stakes are highest we are your caretaker
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Trusted Partnership: A discreet and loyal extension of the client’s inner circle
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Discretion: Absolute confidentiality and respect
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Focused Empowerment: Enabling clients to live without compromise and excel under pressure
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Precision Management: Anticipating and handling every need flawlessly– from social media reputation management to game day experience
Services
Social Media Reputation Management
Our expert team elevates your online presence to shape a positive public image and strengthen trust. Through a tailored, proactive social media reputation strategy, we help you mitigate risks and enhance engagement by providing:
- Customized content advice to maintain consistent messaging
- Defined engagement parameters to foster meaningful interactions and community growth
- Preparing social media presence to appeal to brands for paid partnerships
Media Training
We partner with you to build confidence and clarity in all media interactions—whether proactive interviews or rapid-response situations.
Our comprehensive training covers:
- Develop compelling messages and narratives that resonate across diverse audiences
- Identify and pursue media/public opportunities to amplify your voice and influence
- Strategic preparation before, during, and after interviews
- Mastering virtual and video interview dynamics
- Understanding and leveraging non-verbal and body language cues
- Effective crisis communications to navigate challenging moments with poise
Brand Enhancement
Building Your Brand
Through personalized, intentional one-on-one sessions, we guide you in establishing and elevating a powerful, authentic personal brand. A well-crafted brand empowers you to confidently leverage partnerships and opportunities.
NIL
We will partner with you to develop a customized roadmap of your NIL and develop personalized strategies so you can leverage your brand with authentic marketing opportunities.
Pre-Draft Preparation
We provide comprehensive, strategic support to ensure you confidently enter the draft process. With our expert guidance, you’ll navigate the draft with clarity, control, and the strongest possible platform for success. Our team works closely with you to refine every aspect of your presentation and positioning, including:
- Educate the client and their family about the process and the elements to achieve success
- Personalized media training focused on draft interviews and press interaction
- Crafting and perfecting your personal narrative and key messaging
- Guidance on social media strategy to showcase your brand professionally
- Preparation for events, meetings, and networking opportunities
- Crisis communication planning to handle unexpected scenarios
Mentoring, Life Management & Personal Support
We offer discreet, comprehensive life management and personal support tailored to the unique demands of elite athletes.
Our mentoring approach goes beyond management:
- Personalized guidance to navigate career and life transitions
- Support for family well-being and relationship management
- Health and wellness resources to support to sustain peak performance
- Trusted counsel grounded in experience and genuine care
Event Booking
Our expert team handles every detail of your event planning and booking needs with precision and discretion. From intimate gatherings to large-scale engagements, we ensure seamless execution so you can focus on your performance and presence.
Services include:
- Coordinate travel, scheduling, and lifestyle needs.
- Venue sourcing and negotiation
- Scheduling and calendar coordination
- Vendor and supplier management
- Guest list management and invitations
- On-site event support and logistics (restrictions may apply)
Financial Wellness
Our financial wellness services are designed to protect, grow, and sustain your wealth. In collaboration with trusted financial advisors and legal professionals, we provide a clear, proactive roadmap to help you make informed decisions.
Services include:
- Budgeting and cash flow management
- Tax planning coordination
- Investment education and referrals
- Insurance and risk advisory
- Estate and legacy planning support
- Business and brand consulting oversight
Game Day Experience
Our team curates a comprehensive game day experience tailored to your unique needs—so you can remain focused on peak performance.
Services include:
- Travel coordination and accommodations
- Game day transportation and logistics
- Pre- and post-game arrangements
- On-site concierge support (restrictions may apply)
About Us
Kimberly Hunt, M.A.
Kimberly Hunt is a Senior Strategist and respected community builder known for guiding clients through high-pressure moments while preserving—and amplifying—their brand voice. She is widely admired for her ability to develop brands, build trust, and deliver bold, strategic counsel with confidence and precision.
Her academic journey reflects a deep commitment to leadership and lifelong learning. Kimberly pursued doctoral studies in Higher Education at the University of Mississippi, earned her master’s degree from Amberton University, and became a proud Pioneer when she completed her Bachelor of Science in Early Childhood Education at Texas Woman’s University in 2005.
Over the course of her career, Kimberly has held influential roles in political strategy, crisis communications, education, and the professional sports sector. She has provided advisory services to a diverse range of public figures, including serving as a confidential strategic counsel to an NBA player during his championship season in 2011, where she focused on brand integrity and narrative development. Kimberly has guided clients on reputation management, crafted messaging in response to national crises, and led outreach aligned with federal education guidelines efforts to historically disenfranchised communities. Kimberly has successfully implemented political strategies at the local, state, and national levels, making valuable contributions to the development and evaluation of policy proposals on various issues.
Her portfolio includes advising a U.S. presidential candidate on narrative strategy and coalition engagement, as well as assisting two vice-presidential hopefuls in shaping public messaging during critical media cycles. She has provided strategic counsel to a five-time NFL Pro Bowler navigating a career transition, a Grammy Award-winning hip-hop artist looking to amplify their social impact, and seven women judicial candidates, all of whom won their elections. Her approach focused on community-focused engagement, values-based messaging, and voter education.
Currently based in Washington, D.C., Kimberly has lived in eight states. She was born in Mississippi, proudly claims Arkansas as home, and holds a special place in her heart for Dallas—the city where her grown-up story began. In her spare time, she enjoys developing high-potential leaders, attending dinner parties, and competing with her sister for the title of “Best Aunt.”